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ISPO Brandnew Award 2019
The overall winner ORIGINAL+, a product for mass customization, is expected to develop the ski market strongly after ISPO Munich 2019.
With more than 400 products to choose from, the ISPO Brandnew jury of experts has selected its winners for the 2019 edition. Each year the most innovative products with real market relevance are honored at the world's largest competition for start-ups in the sporting goods industry. This year’s Overall Winner ORIGINAL+ convinces with its concept of mass customization for alpine skis.
A software based on artificial intelligence interprets the athlete’s biometric data. Personal information about the skiing style and area of use are then combined with these parameters, and all the information collected is translated into an individual ski. "The award was given for mass customization, which – if realized at competitive prices – would be a big step for the industry," emphasizes Thorsten Schwabe of Indigo, a long-time member of the ISPO Brandnew jury.
"We had extremely good applicants this year: small details in design and function or presentation ultimately led to the decision. In addition to a coherent overall concept, the marketability of the product is always a decisive factor," explains David Badalec, responsible for ISPO Brandnew. Overall, the jury chose one overall winner and one winner each in the categories Accessories, Apparel, Fitness, Hardware Summer, Hardware Winter and Wearables.
ORIGINAL+ is proud to be considered the most promising newcomer in the sporting goods industry.
ISPO Brandnew is the world’s largest platform for sports-related start-ups. Since 2000 ISPO has selected the most promising newcomers of the industry, year by year. Former prize winners include GoPro, Naish Kites, Maloja, Nixon, and On – companies that all shape the market today. The application period for ISPO Brandnew 2020 starts in the middle of 2019 and opens up many opportunities for young companies.
Find out more.
ORIGINAL+ will be exhibiting at ISPO Munich 2019 from February 3-6, 2019.
We look forward to many visitors and conversations about our passion: skiing.
Click here to access the website of ISPO, the international trade show for sporting goods and fashion.