THE FOUNDER & MASTERMIND BEHIND ORIGINAL+
IT ALL STARTED IN 2016
POSITION: OWNER AND CEO
The founder & mastermind behind ORIGINAL +
Siegfried is a passionate skier, former ski racer, state ski instructor & ski guide, alpinist and a profound expert in the ski industry. After studying economics in Innsbruck and Grenoble, he began his career as a product manager at Fischer Sports. In 2007 he moved to Kästle Ski, where he was responsible for the successful relaunch of the brand as CEO and co-owner. In 2014, he founded Exolite, his first own company, and since then he has been advising clients in the outdoor, winter sports and cycling industries on strategic marketing and product development. In addition to his independent work, he lectures within the framework of the Design & Product Management Master Program at the University of Applied Sciences in Salzburg.
LET'S NOT FOLLOW TRACKS - LET'S MAKE OUR OWN.